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تا به حال به جذاب ترین تبلیغات دقت کرده اید؟ هیچ کدام از آنها پیام خودشان را به شما تحمیل نمی کنند بلکه در اوج سادگی پیام را به درونی ترین ابعاد فکری شما تزریق می کنند. بطور مثال در وب سایت ها٬ بنرهای شدیدا چشمک زن و مزاحم که با مثلا با حرکت موس شما مزاحم کارتان می شوند براستی نه تنها پیام مثبت تبلیغاتی ندارند حتی در موارد زیادی بر روی شما تاثیر معکوس می گزارد. یا تبلیغات تلفنی که شما از آن فرار می کنید نمونه دیگری از این نوع بازاریابی است.

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شرکت های موفق بیشتر از زبان دراز٬ گوش شنوا دارند. در واقع تبلیغات موفق زمانی رخ میدهد که شما بجای حرف زدن زیاد با مشتری٬ به مشتری خود گوش بدهید و نیازها و نظرات آنها را به درستی درک کنید. با آنها روابط خوب برقرار کنید و به آنها یاد بدهید که چگونه کسب و کار شما می تواند نیاز آنها را پاسخ دهد. «بازاریابی اجتماعی» از اینجا آغاز می شود که شما از دادن پیام تبلیغاتی خود دست بردارید و آنرا به یک محاوره دو طرفه تبدیل نمایید.

۳. تبلیغات صحیح٬ نتیجه اش از ابتدا معلوم است!

موفقیت در تبلیغات یک شبه به دست نمی آید. تبلیغات صحیح توجه کامل شما را نیاز دارد. اگر بعد از مدتی تبلیغ نتیجه مورد نظر را نمی گیرید٬ به دنبال علت های آن بگردید. سپس بر اساس علت ها٬ تغییراتی را در کمپین لحاظ کنید تا به صحیح ترین برنامه برسید. تبلیغات مثل تتظیم موج رادیو است. برای اینکه به فراکانس دقیق برسید باید مرتبا تنظیمات را دستکاری کنید تا به دقیق ترین برنامه نزدیک شوید. اما از هر راهی هم که استفاده کردید٬ انتظار نتیجه سریع را از ذهن خود خارج کنید.

۴. تبلیغات خیلی هزینه بردار است!

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یکی از رایج ترین اشتباهات تجارت ها این است که بعد از مدتی که تبلیغات موفق آنها را به مشتریان جدید می رساند و کارشان رونق می گیرد٬ دست از تبلیغات بر می دارند. شک نکنید که اوضاع به روز اول باز می گردند. رقبای شما٬ مشتریان شما را با سرویس ها و پیشنهادات بهتر از شما دور می کنند. حتما دیده اید که بزرگترین برندها مثل کوکاکولا هم بزرگترین بودجه خود را صرف تبلیغات می کنند. تبلیغات زمانی موفق می شود که دائم باشد و هیچگاه متوقف نگردد.

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